About Us
We built the agency
we wished existed.
In the traditional agency model, clients get sold theoretical ideas and superficial "vibes." POC is the antidote: we do not guess. We diagnose the root problem, build the architecture to fix it, and execute campaigns rooted in undeniable data.
Where the name comes from
POC borrows its name from the IT standard "Proof of Concept" — the stage where an idea has to prove it actually works before anyone commits real budget to it. That's the standard we hold every project to, whether it's a line of code or an ad campaign.
What the "C" stands for
The name stays fixed, but the "C" adapts to what a project actually needs from us:
- For technical work
- Proof of Concept — secure, scalable code and clean system integrations.
- For growth work
- Proof of Conversion — funnels and campaigns that turn budget into revenue.
- For creative work
- Proof of Craft — design and content built to elevate the brand, not just fill a calendar.
Founders
Two disciplines, no handoff
Founder & Marketing Director
Mohamed Mostafa Tawfik
Sets the agency's strategic direction and owns client relationships, business development, and marketing strategy end to end.
Co-Founder & IT Director
Amr Alaa
Leads technical architecture, software development, and infrastructure — the engineering behind every build POC ships.
Based in Cairo,
built for Egyptian businesses
We work with small and growing businesses across Egypt who are tired of choosing between "the tech people" and "the marketing people." With POC, that's one conversation.
Ready to see what a diagnosis of your business would look like?
Start a Project